Journal
Perspective on hotel sales, marketing, and representation — written for the owners and operators making commercial decisions.
Owners expect a verdict; an audit gives them a map — where revenue really comes from, where it’s quietly leaking, and which is easier to fix. A look at what an honest commercial audit actually surfaces.
Read the article »Every independent hotel reaches the same crossroads: hire another salesperson, or bring in a representation firm? A straight framework for deciding — including an honest “you may not need us yet.”
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