Where the group business is placed.
Core Service · 03
Dedicated group sales representation, RFP response, site visit coordination, and relationship management with meeting planners, incentive houses, and event agencies — including active representation on Cvent and major group sourcing platforms.
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What We Do
Dedicated group sales representation, RFP response, site visit coordination, and relationship management with meeting planners, incentive houses, and event agencies — including active representation on Cvent and major group sourcing platforms.
Where Group Business Lives
Group and MICE demand flows through specific channels and relationships. We're active in all of them — so your property is in the room where the business is placed.
Active representation on Cvent, where a large share of group and meeting RFPs originate — your property positioned to be found and shortlisted.
Relationships with the major third-party groups — HelmsBriscoe and its peers — whose planners place enormous group volume on behalf of clients.
Access to the incentive and motivation companies sourcing high-value, high-spend reward and recognition programs.
Direct relationships with the agencies and independent planners who control association, corporate, and social group business.
Targeted outreach to the corporate and association meeting buyers whose annual programs anchor a reliable group base.
Ties to destination management companies and the luxury advisor network — especially valuable for cross-border and Latin American group demand.
Every RFP is acknowledged the same day and returned with a complete, competitive response — because in group sales, speed is often the difference between the shortlist and the reject pile.
Why Interlude
Building an in-house sales and marketing team takes years and significant capital. Interlude gives independent hotels immediate access to senior-level commercial expertise — without the cost, hiring risk, or ramp-up time.
Our team has held leadership roles in sales, revenue management, and marketing at independent hotels and major brands alike — we've sat on your side of the table.
We work exclusively with independent and boutique properties, so every strategy is built for your scale and identity — not adapted from a big-brand template.
We measure ourselves by your revenue results, not activity reports. Transparent monthly reporting keeps performance — and accountability — front and center.
“Independent hotels deserve the same commercial firepower as the biggest brands — without losing what makes them irreplaceable.”
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