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Sales Strategy & Prospecting

Account development, RFP management, travel trade relationships, and direct sales outreach to corporate, consortia, and group buyers who drive sustained, high-value bookings.

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“We don’t wait for demand —
we go find it.”
Elegant hotel lounge and working space
Pipeline is built — not wished for.

The buyers who drive bookings

Account development, RFP management, travel trade relationships, and direct sales outreach to corporate, consortia, and group buyers who drive sustained, high-value bookings.

How prospecting actually works

New business doesn't come from luck — it comes from working the right accounts in the right order. Here's how we build and convert a pipeline for your property.

1

Source

We build target account lists from the segments that fit your property — corporate, consortia, and group — using travel-trade relationships and market data, not guesswork.

2

Qualify

Each account is qualified against your property's strengths and rate strategy, so effort concentrates on business you can actually win — and want to keep.

3

Engage & Manage RFPs

Direct outreach, sales calls, and hands-on RFP management — positioning your property, responding fast, and following through where deals are won or lost.

4

Convert & Nurture

We turn first bookings into repeat business, folding new accounts into a base that compounds season over season.

Commercial expertise, without the overhead

Building an in-house sales and marketing team takes years and significant capital. Interlude gives independent hotels immediate access to senior-level commercial expertise — without the cost, hiring risk, or ramp-up time.

Senior Experience

Our team has held leadership roles in sales, revenue management, and marketing at independent hotels and major brands alike — we've sat on your side of the table.

Built for Independents

We work exclusively with independent and boutique properties, so every strategy is built for your scale and identity — not adapted from a big-brand template.

Full Accountability

We measure ourselves by your revenue results, not activity reports. Transparent monthly reporting keeps performance — and accountability — front and center.

Independent hotels deserve the same commercial firepower as the biggest brands — without losing what makes them irreplaceable.

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Common questions, straight answers

The performance fee is a small percentage of booked revenue directly attributable to Interlude's efforts — meaning revenue we generated through our sales activity, tradeshow presence, or outreach. It is invoiced upon confirmation of the booking and varies by partnership tier. The retainer covers our activity; the performance fee rewards our results.
Interlude is designed to complement an in-house team, not replace one. An in-house sales manager handles day-to-day operations and local relationships. Interlude brings national and international reach, tradeshow presence, travel trade connections, and commercial infrastructure that most in-house teams cannot maintain on their own. The two work together — we cover the ground they can't.

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